Revenue modeling

Combine revenue operations and FP&A

Revenue modeling is the backbone of P&L and cash flow forecasts. Include it with your financial model by including your revenue model in Francis, even if your forecasts are done elsewhere.

Financial forecasting dashboard for Francis Inc., displaying Q3 forecast with bookings for software, services, and other categories. Includes MRR Waterfall analysis, covering new business, expansion, contraction, and churn. Sheets for consolidated P&L and revenue forecast are visible for locations such as Central Park, Brooklyn, West Village, and NYU Campus.

Revenue forecasts should guide P&L and cash flow forecasts

Revenue modeling and financial statements are often separate entities. However, your revenue forecast is worth much more when integrated into your financial model.

How it works

The backbone of your financial planning

Icon depicting a grid or block arrangement, with one block detached, symbolizing modular design, flexibility, or data segmentation.

Build a revenue model

Start from scratch or replicate your the underlying logic from your existing revenue model in Francis.

Cloud download icon representing data or file download from cloud storage or online services.

Import revenue data

Import revenue data from accounting systems or other business tools to compare against actuals.

Icon of a line graph with an upward curve, symbolizing growth, performance tracking, or data analysis.

Forecast revenue

With the revenue model defined and all your accounting and business data set up, start forecasting your revenue.

Icon representing a hierarchical structure or organizational chart, with one top-level node connected to two sub-level nodes, symbolizing structured data or flow.

Connect your statements

Link your revenue forecast with your P&L and balance sheet to understand the cash effect of your forecasts.

“Francis was the only platform that provided the modeling flexibility we needed without requiring external consultants to manage it.”

Al-Harth Al Janaby, Finance Director at FRAMA

Icon depicting a grid or block arrangement, with one block detached, symbolizing modular design, flexibility, or data segmentation.

Build your revenue model

You probably have an existing revenue model in Excel or Sheets, so why reinvent the wheel? Simply replicate the underlying logic and keep it separate from your financial statements to stay structured.

Financial forecasting dashboard displaying SDR Compensation and SDR Bookings. Includes assumptions, headcount, FTE equivalent, and total compensation for compensation modeling, as well as software, services, and other categories for bookings analysis. Consolidated P&L and revenue forecast for locations such as Central Park, Brooklyn, West Village, and NYU Campus are also shown.
Cloud download icon representing data or file download from cloud storage or online services.

Import revenue data

First, connect your accounting system and pull your actual revenue data directly into Francis. Next, identify other data relevant for your revenue modeling and import these via a Google Sheets connection.

Revenue model dashboard showing three connected integrations: Business Central (Acme Corp.), Stripe, and HubSpot, each synced within the past few days. The integrations are used to import data into the financial model for accurate revenue tracking and reporting.
Icon of a line graph with an upward trend, representing growth, data analytics, or financial performance.

Forecast revenue

Once you've defined the underlying logic for your model and imported accounting and business data, start forecasting your revenue. If you have an existing forecast, simply copy-paste it into Francis.

Financial dashboard showing executive summary charts for revenue and direct costs, with lines representing budget, actuals, and forecast data over time in 2024.
Icon representing a hierarchical structure or organizational chart, with one top-level node connected to two sub-level nodes, symbolizing structured data or flow.

Connect your statements

Link your revenue forecast to your P&L using formulas similar to Excel. Once you've defined your revenue model in Francis it'll automatically be versioned allowing you to easily compare forecasts over time.

Diagram illustrating the relationship between key financial statements: Revenue model, Profit and Loss, Balance sheet, and Cash flow.

FAQ

Feel free to contact us if you have other questions.

Can I import my existing revenue model into Francis?

Absolutely. Francis functions like a spreadsheet, so if your current revenue model is in a spreadsheet format, you can easily paste it into Francis or replicate the underlying logic. This allows you to take full advantage of our built-in re-forecasting features.

What if I use a different tool for revenue forecasting?

No problem at all. Simply export the data into a spreadsheet format, and you can incorporate it into your financial planning in Francis. Just ensure that the number format in your spreadsheet matches that in Francis, and everything should work smoothly.

Can I import CRM data and other business data into Francis?

Yes, you can import historical business data via our Google Sheets integration. If you have specific integration requests, please contact us at support@francis.app.

We're a startup; can Francis help us replicate our revenue model?

Absolutely. When you sign up for Francis, you can opt into our onboarding process, which includes three one-hour meetings. The goal of onboarding is to get you started with either a three-statement model (P&L, balance sheet, and cash flow) or, if you prefer, we can focus on building or replicating a revenue model.

How detailed and complex can I make my revenue model?

There are virtually no limits to how complex your models can be in Francis. In our experience, users haven’t felt constrained by the platform's modeling capabilities.

However, if you have an extremely complex revenue forecast in Excel or Sheets and are comfortable managing it there, you might consider keeping it in its original format. You can then use Francis for your three-statement analysis and copy your revenue model’s conclusions into Francis to compare actuals against forecasts throughout the year.